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Social Media and Journalism | JRN 397a | Instructor: Mark W. Smith | Page 2

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JRN 397a Instructor: Mark W. Smith. Social Media and Journalism. Project No. 1: Find a social media success. Part 1: 80 points. For your first project, identify a successful social media campaign and tell us how it was executed. To do this, you’ll have to interview the person or people behind the campaign. What did they use to deem it a success in-house? Get them to share hard numbers with you. It might be the company itself behind the campaign or more likely a third-party social media firm. Your final p...

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About Mark | Social Media and Journalism

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JRN 397a Instructor: Mark W. Smith. Social Media and Journalism. Mark W. Smith is a Web editor and technology columnist at the Detroit Free Press. Where he has worked since 2007. He teaches a social media journalism course at Central Michigan University and Journalism for the Web at Washtenaw Community College. Smith is a graduate of Central Michigan University where he majored in photojournalism and was the editor of the student newspaper, Central Michigan Life. Leave a Reply Cancel reply. Asking for RT...

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Project No. 1: Find a social media success | Social Media and Journalism

https://jrn397a.wordpress.com/2011/09/22/your-final-project

JRN 397a Instructor: Mark W. Smith. Social Media and Journalism. Project No. 1: Find a social media success. Part 1: 80 points. For your first project, identify a successful social media campaign and tell us how it was executed. To do this, you’ll have to interview the person or people behind the campaign. What did they use to deem it a success in-house? Get them to share hard numbers with you. It might be the company itself behind the campaign or more likely a third-party social media firm. Your final p...

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Project 1 guidance | Social Media and Journalism

https://jrn397a.wordpress.com/2011/10/23/project-1-guidance

JRN 397a Instructor: Mark W. Smith. Social Media and Journalism. Hopefully your projects are coming along well. Remember all the things we’ve talked about in class as you form these into a post on your blog. Some points to remember:. Remember that you’re writing for the Web here. Link to everything you mention and, when possible, embed the actual content into the post. Proofread your post carefully. Capitalize sites like Twitter and YouTube and make this a post that would be publication-ready. Good luck ...

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Syllabus | Social Media and Journalism

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JRN 397a Instructor: Mark W. Smith. Social Media and Journalism. JRN 397a Social Media: Reputation, Image and Interaction. Mark W. Smith. 4 pm to 6:30 pm Thursdays. In this course, students explore the applications of social media in journalism and public relations, including driving traffic to other platforms, engaging directly with information consumers and establishing a brand online. We will study current technologies and others as they emerge during the semester. Central Michigan University provides...

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Developing a Social Media Presence for Michigan DeMolay | Social Media & Journalism

https://dbodine3.wordpress.com/2011/12/01/developing-a-social-media-presence-for-michigan-demolay

Social Media and Journalism. My JRN 397a Blog. Developing a Social Media Presence for Michigan DeMolay. For my final project. I decided to help create a better social media presence for an organization that I have worked closely with for many years, Michigan DeMolay. My goal for working with them was to not only better their presence on social media, but to show them how using social media can help them accomplish their goals as an organization. One page that I set up for the organization was a Google pa...

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Final project: Develop a social media brand | Social Media and Journalism

https://jrn397a.wordpress.com/2011/11/03/project-1-develop-a-social-media-brand

JRN 397a Instructor: Mark W. Smith. Social Media and Journalism. Final project: Develop a social media brand. Your final project in this class is to develop a social media presence for a brand. You can choose the brand, but it must be something that isn’t yet on social media or has never used platforms that it has claimed. This project is due on Dec. 1. We will again be presenting in class that night in 10-minute blocks. Yes: These must be 10-minute presentations. Part of this assignment will be the educ...

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Microsoft Social Media Snafu | Social Media & Journalism

https://dbodine3.wordpress.com/2011/10/27/microsoft-social-media-snafu

Social Media and Journalism. My JRN 397a Blog. Microsoft Social Media Snafu. Earlier this month, Microsoft. Ran into a potential disaster because of social media. An employee of Microsoft thought he was just updating his Linkedin. Profile, in all actuality, he was ending his career with the technology giant. Robert Morgan, who listed is title as “Senior Research and Development” and has been with Microsoft for nearly 8 years posted this as a. Summary of his job:. The domino effect leak. Presumably in con...

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Getting Social with Variant Interactive, Inc. | Social Media & Journalism

https://dbodine3.wordpress.com/2011/10/27/getting-social-with-variant-interactive-inc

Social Media and Journalism. My JRN 397a Blog. Getting Social with Variant Interactive, Inc. Variant can be defined. As not agreeing or conforming; differing, especially from something of the same general kind. I think that is something that Variant Interactive. I was able to interview Cristopher Boyer. Who is the CEO and co-founder of Variant. Social Media is an increasingly important, and this company has been able to use social media to their advantage. Variant engages on Facebook. To track their effe...