strategic-sense.net
STRATEGIC SENSE - CONSULTING FOR GROWTH IN A MULTICULTURAL AMERICA - Part 2
http://strategic-sense.net/page/2
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Latino Marketing Lessons From the Pope. The Future of Latinos and Social Media. Why Latinos Are Leading Retail Trends. Permission to Dream: A Latino-Inclusive Marketing Approach. Latino: The New Language of Rolling Stone. Aspiring Celebrities: Latino Bloggers and the Art of Storytelling. Latino: The New Language of Rolling Stone. February 5, 2013.
strategic-sense.net
Management | Strategic Sense
http://strategic-sense.net/category/the-blog/agency-management
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. What Hispanic agencies can learn from digital shops – #2. June 28, 2010. What Hispanic Agencies can learn from digital shops – #1. June 14, 2010. Not included in early strategic discussions? Budgets not aligned with the size of the opportunity? Blame it on our youth. May 26, 2010. The Hispanic market is no longer in diapers. Now it’s facing t...
strategic-sense.net
Posticks | Strategic Sense
http://strategic-sense.net/category/the-blog/posticks
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Tweet less, tweet smarter. October 7, 2010. August 10, 2010. Can’t sell the new project? It’s my boss’s fault . What about that new copywriter that you desperately need but you can’t hire? My boss doesn’t approve it . Can’t deliver at your full potential? Show and they will follow. August 4, 2010. How deep is your like? July 1, 2010. An interesti...
strategic-sense.net
Permission to Dream: A Latino-Inclusive Marketing Approach | Strategic Sense
http://strategic-sense.net/permission-to-dream-a-latino-inclusive-marketing-approach
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Permission to Dream: A Latino-Inclusive Marketing Approach. March 2, 2013. Last week, The New York Times published an article. The Need for Representation. This episode reminds me of what happened when Disney introduced the television film “Sofia the First” a couple of months ago. It created a controversy around the main character...Is another gr...
strategic-sense.net
News | Strategic Sense
http://strategic-sense.net/news
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Strategic Sense in the news. New Marketing to Latinos column – Clickz.com. ClickZ.com announces its new Marketing to Latinos column to better equip marketers that want to connect with the Hispanic audience…. Hispanic Entrepreneur – Interview by LatinVision. Social Media Panel @ LatinVision – CEO Summit. Launch of Strategic Sense in the news.
strategic-sense.net
Aspiring Celebrities: Latino Bloggers and the Art of Storytelling | Strategic Sense
http://strategic-sense.net/aspiring-celebrities-latino-bloggers-and-the-art-of-storytelling
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Aspiring Celebrities: Latino Bloggers and the Art of Storytelling. January 25, 2013. Last week, while flying back from NYC, I was reading an interesting article. Brands usually have different business challenges when it comes to Latinos. A brand (and sometimes the category itself) might be performing differently in terms of awareness or purch...
latinasypunto.wordpress.com
2011 | Latinas y punto
https://latinasypunto.wordpress.com/2011
Archive for 2011 Yearly archive page. A new Bilingual/Bicultural Latina in Hollywood. On April 4, 2011. This past Friday I was fortunate enough to attend the red carpet event in LA. For the world premiere of “Cougar’s, Inc.”. Catalina was born in Colombia and was raised in Miami. She’s made a career in modeling and TV commercials for major brands, but her. Catalina and Dayanara Torres. Catalina with the cast of Spin. Opportunities for Latinos across all categories. Here I was seeing the impact first ...
strategic-sense.net
Hispanic | Strategic Sense
http://strategic-sense.net/category/the-blog/hispanic-marketing
Follow @GusRazzetti on Twitter. Follow StrategicSense on Facebook. Subscribe to StrategicSense RSS. Insights and Thoughts on the changing US consumer landscape. Latino Marketing Lessons From the Pope. June 23, 2013. The Future of Latinos and Social Media. June 2, 2013. Why Latinos Are Leading Retail Trends. March 24, 2013. Try Googling “Latinos brand loyalists” and you’ll get hundreds of articles and studies addressing how Latinos are more brand-loyal than non-Hispanics. Try Googlin...March 2, 2013.
SOCIAL ENGAGEMENT