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Shashi Tharoor – the accidental brand manager of brand India? | Ontdekking
https://vishalnicholas.wordpress.com/2010/01/04/the-accidental-marketing-manager-of-brand-india
Shashi Tharoor – the accidental brand manager of brand India? January 4, 2010 at 10:07 am. Shashi Tharoor’s talk at TED India on why a nation’s true influence is to be judged by it’s ‘soft power’ reminded me of an extremely interesting theory I heard about from a colleague,Dave McCaughan. Entry filed under: India. A key to unlock the young Indian female consumer. Pasta is the new pizza. 2 Comments Add your own. November 5, 2010 at 10:30 am. November 27, 2010 at 11:17 am. Great article you have shared here.
Ontdekking | stumbling upon discoveries at the intersection of advertising & marketing,innovation and business | Page 2
https://vishalnicholas.wordpress.com/page/2
The casteist and communal nature of money in India. Below are institutions which are flourishing in India even today thanks to the patronage of millions of customers who flock to these banks for reasons not too subtle. The erstwhile Karur Vysya Bank. J and K Bank. And others.I rest my case. July 28, 2009 at 6:40 am. Why an Airtel ad may be mistaken for Vodafone and the importance of brand tonality. Beautiful ad about the little boy and his toy phone. 8216;Special 5 ‘. I can bet my money on this campaign ...
Scooty Pep+ – Go Babelicious!! | Ontdekking
https://vishalnicholas.wordpress.com/2010/09/27/scooty-pep-go-babelicious
Scooty Pep – Go Babelicious! September 27, 2010 at 10:51 am. This is the latest Scooty campaign that we at McCann Bangalore have worked on.Below is the creative brief that I worked on followed by the TVC campaign which has 2 TVC commercials. Entry filed under: Advertising. Indigo Airlines:when marketing meets HR. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email. Get every new post d...
Pasta is the new pizza | Ontdekking
https://vishalnicholas.wordpress.com/2010/01/11/pasta-is-the-new-pizza
Pasta is the new pizza. January 11, 2010 at 12:39 pm. Growing up in the late 80s and early 90s in India meant that pizzas were mouth-watering frisbee-like things that you either saw in Jughead’s hands or were the occasional treat that your hip aunt who was into exotic and international cuisine, made. Ritu Dalmia’s cookery book/show on NDTV Good Times brilliantly called Italian Khana. Of all things, will also do its bit to cement Italian cuisine’s place in Indian stomachs. Entry filed under: India. Yeah y...
Tanishq:the wedding jeweller | Ontdekking
https://vishalnicholas.wordpress.com/2010/05/22/tanishqthe-wedding-jeweller
May 22, 2010 at 4:51 pm. The commercial of the year 2010,so far.Reaffirms my faith in advertising. In a category where every ad looks complexly similar,an example of sheer simplicity that’s a winner. Entry filed under: Advertising. Pasta is the new pizza. Indigo Airlines:when marketing meets HR. 1 Comment Add your own. May 23, 2010 at 1:32 am. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Scooty Pep Go Babelicious!
A key to unlock the young Indian female consumer | Ontdekking
https://vishalnicholas.wordpress.com/2009/11/13/a-key-to-unlock-the-young-indian-female-consumer-2
A key to unlock the young Indian female consumer. November 13, 2009 at 7:44 am. Below is a summary of a study I did to find a refreshing role for brands in the lives of young Indian female consumers by understanding their unstated motivations in today’s context. Entry filed under: Consumer Insights. Shashi Tharoor – the accidental brand manager of brand India? 4 Comments Add your own. November 15, 2009 at 3:16 am. Females being denied a “stage” in life…too powerful! November 15, 2009 at 3:30 am.
The Illusionist | Ontdekking
https://vishalnicholas.wordpress.com/2009/08/28/the-illusionist
August 28, 2009 at 12:53 pm. But that’s just the tip of the iceberg. I think the biggest winner in this will be ICICI.Getting to sign up new customers,many of whom will undoubtedly be very young and thereafter reap the benefits of their customer lifetime value. Machiavellian isn’t it? Entry filed under: Marketing. The casteist and communal nature of money in India. A key to unlock the young Indian female consumer. Leave a Reply Cancel reply. Enter your comment here. Address never made public).
Indigo Airlines:when marketing meets HR | Ontdekking
https://vishalnicholas.wordpress.com/2010/05/29/indigo-airlineswhen-marketing-meets-hr
Indigo Airlines:when marketing meets HR. May 29, 2010 at 6:03 am. Which recognizes that the maximum value zone is created in the interface between the employee and consumer and that is why companies should ensure that they enable/incentivize/enthuse the employee first to create maximum value. Entry filed under: Advertising. Scooty Pep – Go Babelicious! 4 Comments Add your own. May 29, 2010 at 11:52 am. Interesting take on their campaign. June 1, 2010 at 7:18 am. It addresses two key ingredients of engagi...
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