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Prometric Brand Guidelines

Internal and External Websites. Learn more about Prometric’s strategy for maintaining and expanding our global brand. This site provides an overview of Prometric’s external brand identity system. It describes the standards to be used internationally for Prometric’s corporate and product brands, including such items as logo and tagline usage, color palettes, typography and writing style. Learn how to combine both the corporate and regional product brand components for DSST.

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Prometric Brand Guidelines | prometricbrand.com Reviews

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Internal and External Websites. Learn more about Prometric’s strategy for maintaining and expanding our global brand. This site provides an overview of Prometric’s external brand identity system. It describes the standards to be used internationally for Prometric’s corporate and product brands, including such items as logo and tagline usage, color palettes, typography and writing style. Learn how to combine both the corporate and regional product brand components for DSST.

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1 brand personality

2 prometric logo

3 logo placement

4 prometric name

5 color palette

6 typography

7 imagery

8 writing style

9 taglines

10 corporate

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Prometric Brand Guidelines | prometricbrand.com Reviews

https://prometricbrand.com

Internal and External Websites. Learn more about Prometric’s strategy for maintaining and expanding our global brand. This site provides an overview of Prometric’s external brand identity system. It describes the standards to be used internationally for Prometric’s corporate and product brands, including such items as logo and tagline usage, color palettes, typography and writing style. Learn how to combine both the corporate and regional product brand components for DSST.

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prometricbrand.com

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Prometric Brand Guidelines: Prometric Name

http://www.prometricbrand.com/ele_name.htm

Internal and External Websites. Prometric’s legal and communicative name is “Prometric.” That’s it. While Prometric is incorporated, the words “Incorporated” or “Inc.” should not be included with the name for any reason or under any circumstance. Adding either to the name is incorrect. For examples of trademark usage and how the name should be used within copy, see Trademark Usage.

2

Prometric Brand Guidelines: Brand Personality

http://www.prometricbrand.com/brand_personality.htm

Internal and External Websites. A brand is the “who” and the “what” of an organization. Every organization uses visual identity, marketing and word of mouth to create a brand personality consistent with its mission and goals. Prometric’s brand personality traits include:. Trusted provider of test development and delivery solutions. Technology-based testing and assessment company. Capable of handling the largest and most complex projects.

3

Prometric Brand Guidelines: Corporate Literature

http://www.prometricbrand.com/app_lit.htm

Internal and External Websites. Literature includes pieces such as brochures, product sheets and case studies. Prior to creating marketing literature, review Prometric s Brand Personality. Sections in order to properly incorporate the appropriate supporting brand attributes including typography. The best way to ensure brand consistency is to follow the guidelines and specifications. Below are examples of both types of bruschures. The Brochures can be downloaded here.

4

Prometric Brand Guidelines: Color Palette

http://www.prometricbrand.com/ele_color.htm

Internal and External Websites. Prometric’s color palette is another critical brand attribute. Color is often as recognizable as the logo itself, because it reinforces the brand even without the presence of the logo. Color conveys character, tone, symbolism and emotion – all which help to define and make the Prometric name and brand memorable. Therefore, just as with the logo, there are rigid guidelines that must be followed with regards to color application. Colored Text ONLY in PowerPoint. CMYK color v...

5

Prometric Brand Guidelines: Corporate Stationery

http://www.prometricbrand.com/app_stationery.htm

Internal and External Websites. Prometric’s corporate stationery has been designed to accommodate the various international standard sizes for letterhead and envelopes. To help you produce these items in support of the brand strategy. You have been provided with several guidelines and templates. Stationery templates are available for the United States, APACA, Europe and Japan. Items should be ordered through the standard regional marketing channels. 2159 x 279.4. 83 x 11.7. 2108 x 297.2. 83 x 11.7.

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