If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. <em>Albert Einstein</em>
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planning insight | planninginsight.blogspot.com Reviews
https://planninginsight.blogspot.com
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. <em>Albert Einstein</em>
planninginsight.blogspot.com
planning insight: Which Paradigm Again?
http://planninginsight.blogspot.com/2008/03/which-paradigm-again.html
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. Does, "shopper-centric," mean the same as, "shopping-centric? And does it yield the same results as being, "use-centric? I took the above block quote from Erich Joachimsthaler's article, Making the Most of Customers. This piggy-backs another great article I read recently by Eric Bailey at frog design on Change Agency and Transformologies. It brings up ...
planning insight: Process Check: Humanity
http://planninginsight.blogspot.com/2007/02/process-check-humanity.html
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. Can you guess which elements of good storytelling this ad employs? Hint: the important ones. Student Work (Miami Ad School). Creative Director: Diego Cantu (instructor). Art Director: Croix Gagnon. I started out looking at this example from Ian's portfolio. For the work to feel humane, it must be made by people who get what it means to be human.
planning insight: Lovemark Review: Intimacy (aka: more naked)
http://planninginsight.blogspot.com/2007/02/lovemark-review-intimacy-aka-more-naked.html
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. Lovemark Review: Intimacy (aka: more naked). In the continued exploration of Intimacy. Finding more examples (via 24. From Advico Young Rubicam, Zurich) of people displayed at their most vulnerable core. Then of course there's the other human truth: sex sells! Check out D-TACK's "mature" discovery of Adhesive Tape. Subscribe to: Post Comments (Atom).
planning insight: Bragging Rights
http://planninginsight.blogspot.com/2008/04/bragging-rights.html
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. What gives someone the right to brag about a product they purchased? Is it the great deal because they didn't pay a lot? Is it the affluency gained since they paid its weight in gold? What about the attributes or activities the product enables? Then, what gives the brands the right to brag and puff up their chest in front of shoppers? Which is actually...
planning insight: Mitch's School of Story Telling
http://planninginsight.blogspot.com/2007/01/mitch-school-of-story-telling.html
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. Mitchs School of Story Telling. I came across a wiki of Mitch Hedberg. Quotes, and was delighted. Not only do I think he is hilarious, but is an excellent storyteller who makes a good point:. I'd like to see a forklift lift a crate of forks. It'd be so damn. Literal. "Hey, you're using that machine to its exact purpose! Lot for the emergency brake.
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planning insight
If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created those problems in the first place. What gives someone the right to brag about a product they purchased? Is it the great deal because they didn't pay a lot? Is it the affluency gained since they paid its weight in gold? What about the attributes or activities the product enables? Then, what gives the brands the right to brag and puff up their chest in front of shoppers? Which is actually...
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