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beta.briefideas.org

The Journal of Brief Ideas

http://beta.briefideas.org/about

Journal of Brief Ideas. About The Journal of Brief Ideas. The Journal of Brief Ideas is a research journal, composed entirely of 'brief ideas'. The goal here is to provide a place for short ideas to be described -. In 200 words or less. For these ideas to be archived (courtesy of Zenodo. Why are you doing this? Why would I put out a partial or in-progress result to the world? Won't it just get stolen? What about peer review? So are you against peer review? Not at all. Peer review is quite appropriate...

theenlightenedpio.com

Drink with journalists

http://www.theenlightenedpio.com/2010/10/drink-with-journalists

Making research more effective in society. October 4, 2010. The most useful thing I have ever done working as a PIO and journalist is to go drinking with colleagues and new acquaintances. Perhaps it’s my Australian heritage that means this usually involves beer or wine, but coffee works just as well. Why do I go drinking with them? So how does this liver destruction and caffeine stimulation help my job? I’ll make that even clearer. Interacting with people as people, not as nodes in a business network...

theenlightenedpio.com

The Seven Heavenly Virtues

http://www.theenlightenedpio.com/2011/10/the-seven-heavenly-virtues

Making research more effective in society. The Seven Heavenly Virtues. October 20, 2011. We don’t want to be all doom and gloom by only mentioning the deadly sins, so here are my top heavenly virtues to counteract the previous list. They are all topics I’ve written about before so click through to read more. 1 Send journalists to your competitors. 2 Drink with journalists. 3 Shut up and listen. 4 Understand the new role of PIOs. 5 Be your audience’s representative. 6 Confront challenges by taking risks.

theenlightenedpio.com

Send journalists to your competitors

http://www.theenlightenedpio.com/2010/10/send-journalists-to-your-competitors

Making research more effective in society. Send journalists to your competitors. October 4, 2010. One of the most surprising lessons I learned as a young PIO was the value of sending a journalist who phones looking for a source to a competing institution. This is some advice that those higher up the hierarchy probably won’t want to hear so you might have to be a bit sneaky. I like to be subversive when it gets the job done better than otherwise. You have plenty of biologists who could talk about protease...

theenlightenedpio.com

Be different

http://www.theenlightenedpio.com/2011/08/be-different

Making research more effective in society. August 29, 2011. The activities of most communications offices look much the same. That’s reasonable as they are doing similar things, but just because your activities are the same doesn’t mean your approach much be the same. Too many communications office products fail to enthuse their intended audiences because they are just more of the same. Remember that nearly any audience you have is also an audience for another institution just like you. The Enlightened P...

theenlightenedpio.com

Thank your editor

http://www.theenlightenedpio.com/2011/08/thank-your-editor

Making research more effective in society. August 24, 2011. All writers know that their lives would be much easier without two things: readers and editors. When you’re writing something remember that editors have a similar feeling: their lives would be easier without writers and publishers. Tools I use for handling information. Kill your own stories. Hold the reader by the…. Prepare for the big prizes. Previous post: Go to the stakeholders. Next post: A journalist’s pet peeves about press releases.

theenlightenedpio.com

Shut up and listen

http://www.theenlightenedpio.com/2011/02/shut-up-and-listen

Making research more effective in society. Shut up and listen. February 16, 2011. Too many PIOs think that somehow their job is about them. That mistake often manifests in a PIO who talks too much. They talk too much to sources and they talk too much to journalists. That isn’t to say have fewer conversations, just spend more of each conversation shutting up and listening. Journalists play the same game of staying quiet so you could run into a conversation with blank spots. That’s OK! PIOs are information...

theenlightenedpio.com

Go to the stakeholders

http://www.theenlightenedpio.com/2011/08/go-to-the-stakeholders

Making research more effective in society. Go to the stakeholders. August 22, 2011. When you converse or meet the stakeholders for your institution, where do you do it? If it’s always at your institution you are missing out on a key element of forming deeper relationships. Kill your own stories. Use images well and more often. Recharge by being with peers. Take responsibility for your words. Previous post: Learn to say no. Next post: Thank your editor. Get smart with the Thesis WordPress Theme.

theenlightenedpio.com

The Seven Deadly Sins of Science PIOs

http://www.theenlightenedpio.com/2011/10/the-seven-deadly-sins-of-science-pios

Making research more effective in society. The Seven Deadly Sins of Science PIOs. October 19, 2011. We had an interesting session at ScienceWriters2011 talking about the Seven Deadly Sins of science PIOs on Saturday. As promised at the session, we have the results of the survey we conducted. You can download a Word document here: Seven Deadly Sins. My own list of the sins is as follows:. 1 Too many crappy press releases. 2 Controlling access to your researchers. 3 Letting your ego get in the way. Sorry, ...

theenlightenedpio.com

The Enlightened PIO — Making research more effective in society — Page 2

http://www.theenlightenedpio.com/page/2

Making research more effective in society. August 17, 2011. There are two good reasons to get on the road and visit as many other institutions’ communication offices as possible. First, forming strong relationships is much better done face to face than virtually. Nothing beats a shaking of hands followed by a conversation in which all of our communicative power (facial expressions, gestures, as well […]. Read the full article →. Understand the new role of PIOs. August 15, 2011. August 11, 2011. I’v...