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Foundational Marketing for Small And Medium Businesses - New Markets Consulting - Mark Smith

Marketing is about every customer touch. Interactions with any part of the organization can result in a withering online review. Expectation-setting no longer travels one-way to prospects. The marketing function is the only one that must be aware of all the functions across a company that touch customers—both how they impact customer satisfaction, and what is learned from …

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Mark Smith

721-K ●●●●●●nty Rd

Be●●nt , California, 94002

United States

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ma●●@newmktsconsulting.com

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Mark Smith

721-K ●●●●●●nty Rd

Be●●nt , California, 94002

United States

1.65●●●●1337

ma●●@newmktsconsulting.com

View this contact

Mark Smith

721-K ●●●●●●nty Rd

Be●●nt , California, 94002

United States

1.65●●●●1337

ma●●@newmktsconsulting.com

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Foundational Marketing for Small And Medium Businesses - New Markets Consulting - Mark Smith | newmktsconsulting.com Reviews

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Marketing is about every customer touch. Interactions with any part of the organization can result in a withering online review. Expectation-setting no longer travels one-way to prospects. The marketing function is the only one that must be aware of all the functions across a company that touch customers—both how they impact customer satisfaction, and what is learned from …

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1 focus the message

2 integrative approach

3 picture this

4 your website

5 the self absorbed website

6 costs from inaction

7 best practices

8 experience

9 results prior engagement

10 selected achievements

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Foundational Marketing for Small And Medium Businesses - New Markets Consulting - Mark Smith | newmktsconsulting.com Reviews

https://newmktsconsulting.com

Marketing is about every customer touch. Interactions with any part of the organization can result in a withering online review. Expectation-setting no longer travels one-way to prospects. The marketing function is the only one that must be aware of all the functions across a company that touch customers—both how they impact customer satisfaction, and what is learned from …

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newmktsconsulting.com

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Integrative approach - New Markets Consulting - Mark Smith

http://www.newmktsconsulting.com/integrative-approach

New Markets Consulting - Mark Smith. First steps to focusing message. Positioning Statement: Planning Tool. I help firms focus their message, while accounting for the broad range of details that influence what that message should be. I seek engagements long enough to get agreement on improved messaging, implement it throughout all communications channels, and mentor client employees to ensure continuous improvements after I am gone. Benefits of a clear message. Example: Professional services firms. Profe...

2

"Positioning" in a nutshell - New Markets Consulting - Mark Smith

http://www.newmktsconsulting.com/positioning-invented-to-reduce-costs

New Markets Consulting - Mark Smith. First steps to focusing message. Positioning Statement: Planning Tool. 8220;Positioning” in a nutshell. In their 1981 book. Positioning: The Battle for your Mind. Al Ries and Jack Trout describe how positioning is used as a communication tool to reach the mind of the target customer by being heard above the din of competing messages. It remains the definitive book on how to communicate with the greatest impact. Positioning Starts with the Customer. And show how it sol...

3

First steps to focusing message - New Markets Consulting - Mark Smith

http://www.newmktsconsulting.com/first-steps-to-focus-message

New Markets Consulting - Mark Smith. First steps to focusing message. Positioning Statement: Planning Tool. First steps to focusing message. It’s about the customer, not the message. My refocusing process often starts with a competitive analysis. It’s tangible and (mostly) known, or knowable. Provided there is a product involved, I work with the firm to build it, if it does not already exist. Even with a competitive analysis in hand, the critical question is always: What matters most to your customers?

4

History - New Markets Consulting - Mark Smith

http://www.newmktsconsulting.com/history

New Markets Consulting - Mark Smith. First steps to focusing message. Positioning Statement: Planning Tool. Outbound and Inbound Marketing, Strategic Marketing and Marketing Operations. Consulting for Major Client Jun 2009 – Dec 2012. Increased revenue vs. 2009 baseline by over 300% by December 2012. Raised client to near the top of Google returns for targeted search phrases. Increased website conversions sixfold over 18 months. Baton Online Processing 2002-2008. Contract loan processing delivered using ...

5

Results—prior engagement - New Markets Consulting - Mark Smith

http://www.newmktsconsulting.com/prior-engagement

New Markets Consulting - Mark Smith. First steps to focusing message. Positioning Statement: Planning Tool. In my last long-term engagement, the contract discussed only improving their website. Compensation was based on financial results. In two months it was obvious that the job called for strategic marketing skills, with the ability to execute hands-on across all marketing and sales specialties. I was fortunate to have a President who approved my participation in those many areas. Raised the client to ...

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Foundational Marketing for Small And Medium Businesses - New Markets Consulting - Mark Smith

New Markets Consulting - Mark Smith. First steps to focusing message. Positioning Statement: Planning Tool. Foundational Marketing for Small And Medium Businesses. Marketing is about every customer touch. Interactions with any part of the organization can result in a withering online review. Expectation-setting no longer travels one-way to prospects. The marketing function is the only one that. Required to meet market needs. This required thinking in terms of the entire ecosystem serving a market. In 200...

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