blog.brandimpakt.com
MUSE CAST - Advertising & Branding thoughts from Dubai: May 2015
http://blog.brandimpakt.com/2015_05_01_archive.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Wednesday, May 20, 2015. Skip Viewability, Play Sensibly. Install one game on your smartphone and within a few seconds an ad will divert you to another game. Ads are flooding on mobile games and every other game is fighting for visibility. But are these ads taking the profile of the user into consideration? Do they achieve anything beyond just viewability? Are they targeted rightly? Viewability of an ad is critical. But it should go a littl...
blog.brandimpakt.com
MUSE CAST - Advertising & Branding thoughts from Dubai: Once a viral hit, always a hit!
http://blog.brandimpakt.com/2015/05/once-viral-hit-always-hit.html
Doodling and Noodling Around With Ideas that Shape Tomorrow. Sunday, May 10, 2015. Once a viral hit, always a hit! Coke rides on the success of the sensational hit “Why This Kolaveri Di” song. Released in the year 2011, the song had made viral waves across the world with 92 million views on YouTube. Enter 2015; Coke airs its commercial with the Turkish cover version of the song. The three-minute video is fun to hear and might as well become a viral hit among a newer audience. Well, the other aspect one c...
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