bbrennerbelieves.blogspot.com
B Brenner Believes...: May 2013
http://bbrennerbelieves.blogspot.com/2013_05_01_archive.html
Thoughts on Branding, Marketing,Programming and Life for Radio and Music. Tuesday, May 14, 2013. You Can and You Must. If you work in Country radio, you absolutely must review Jacobs Media’s Techsurvey9. Especially if you are a Brand Manager, On-air Personality, Promotion Director or Digital Creative Director. Fred Jacobs did an excellent job presenting the findings and highlighting the country strengths. Country fans are higher than the national average as “frequent sharers”. CHR is the only format that...
bbrennerbelieves.blogspot.com
B Brenner Believes...: December 2014
http://bbrennerbelieves.blogspot.com/2014_12_01_archive.html
Thoughts on Branding, Marketing,Programming and Life for Radio and Music. Sunday, December 14, 2014. One of radio’s advantages is being a trusted and relied upon curator of content for your listeners. For music stations, the music is the platform for that content distribution. It is also the foundation that your relationship is built upon. Listeners find your station because their experience with your music is positive and enriching in their lives. The CMA Music Discovery Report *. If you work in the Pro...
bbrennerbelieves.blogspot.com
B Brenner Believes...: January 2015
http://bbrennerbelieves.blogspot.com/2015_01_01_archive.html
Thoughts on Branding, Marketing,Programming and Life for Radio and Music. Tuesday, January 27, 2015. Make it Matter On-Air and On Social! You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted after that first 15 seconds depends on how good you are at making what you have to say really matter to that listener. Instagram and Pintrest are all about the pictures for a reason. Is it really of value? Does it play to.
aoprep.blogspot.com
Jaye Albright's Breakfast Blog: "We Don't Have A Strategy Yet"
http://aoprep.blogspot.com/2014/09/we-dont-have-strategy-yet.html
Jaye Albright's Breakfast Blog. Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters. Monday, September 01, 2014. We Don't Have A Strategy Yet". Creating a solid strategy begins by recognizing when you lack one. When President Obama was quoted so widely last week. It reminded me of some great advice from John Parikhal, founder of Joint Communications. It's also a good time to ask yourself if you have one. 1 ID the win. Establish a clear long-term goal. Parikhal...
bbrennerbelieves.blogspot.com
B Brenner Believes...: “The Crowd is So YOUNG!”
http://bbrennerbelieves.blogspot.com/2012/08/the-crowd-is-so-young.html
Thoughts on Branding, Marketing,Programming and Life for Radio and Music. Tuesday, August 7, 2012. 8220;The Crowd is So YOUNG! Watershed 2012 What A Beatiful Crowd! Wathershed 2012: What A Beautiful View! The first annual Watershed Country Festival at the Gorge in George, Washington is history and proves once again that country is a lifegroup and not a demographic. The most heard comment from the non-country fans at the show was, “The crowd is so young! The bulk of the fans were females 20 to 50. With te...
aoprep.blogspot.com
Jaye Albright's Breakfast Blog: Competition
http://aoprep.blogspot.com/2014/12/competition.html
Jaye Albright's Breakfast Blog. Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters. Sunday, December 21, 2014. Each time a station I've worked with over the years has been directly attacked I have publicly said: "Competition makes us better.". For the listeners and the air staff, that's true. But, generally, from a business point of view I have to privately admit it's simply not. Doubly so in PPM measurment. Led W4 Country to switch to a classic rock. In the ...
aoprep.blogspot.com
Jaye Albright's Breakfast Blog: December 2014
http://aoprep.blogspot.com/2014_12_01_archive.html
Jaye Albright's Breakfast Blog. Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters. Sunday, December 21, 2014. Each time a station I've worked with over the years has been directly attacked I have publicly said: "Competition makes us better.". For the listeners and the air staff, that's true. But, generally, from a business point of view I have to privately admit it's simply not. Doubly so in PPM measurment. Led W4 Country to switch to a classic rock. In the ...
aoprep.blogspot.com
Jaye Albright's Breakfast Blog: It's That Wonderful (?) Time Of The Year
http://aoprep.blogspot.com/2014/11/its-that-wonderful-time-of-year.html
Jaye Albright's Breakfast Blog. Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters. Wednesday, November 19, 2014. It's That Wonderful (? Time Of The Year. If you're a small indie label or a new, emerging artist, you're coming upon potentially the best time of the year at radio for your needs. If you're a music director, it's the annual time of year to watch your mailbox for unknown names and labels you never heard of before. At a time of year when radio liste...
aoprep.blogspot.com
Jaye Albright's Breakfast Blog: The Best "Worst Job"
http://aoprep.blogspot.com/2015/04/the-best-worst-job.html
Jaye Albright's Breakfast Blog. Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters. Thursday, April 16, 2015. The Best "Worst Job". You can't deny that it's true:. Is getting quite a bit of PR today on their annual best/worst jobs lists. And as usual they make a good case for their reasons for putting "broadcaster" down at the bottom with newspaper reporter, lumberjack and enlisted military. Which actually seems like pretty good company to me! Over more than ...
aoprep.blogspot.com
Jaye Albright's Breakfast Blog: “Woof, Woof, Woof. Bow, Wow, Wow. Arf, Bark, Arf, Bark, Woof!”
http://aoprep.blogspot.com/2014/12/woof-woof-woof-bow-wow-wow-arf-bark-arf.html
Jaye Albright's Breakfast Blog. Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters. Thursday, December 11, 2014. 8220;Woof, Woof, Woof. Bow, Wow, Wow. Arf, Bark, Arf, Bark, Woof! Ever since dogs started barking “Jingle Bells”. And “Santa Got Run Over By A Reindeer,”. Christmas music has given country (and rock) format programmers and personalities a big headache. Thanks to PPM panel measurement. Stations going “all Christmas music.”. 1 As Mike O’Malley. The c...
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