analystmazz.blogspot.com
The Analyst: Seeing the light
http://analystmazz.blogspot.com/2012/06/seeing-light.html
Sunday, June 3, 2012. 1 Visitor loyalty analysis measures how often your unique visitors come to your site. (Kaushik, 2010) But more than that, it will allow you to segment your visiting audience and concentrate on those who keep returning to your site. You can find out how many people really are your friends, where they're coming from and what they're seeing on your site. You don't have to read the book to dig into these metrics, but can find them on Kaushik's blog, Occam's Razor in this article. The la...
analystmazz.blogspot.com
The Analyst: June 2012
http://analystmazz.blogspot.com/2012_06_01_archive.html
Monday, June 25, 2012. Now I've come to the hardest task in Web analytics: the actual analyzing part. I'm most interested in finding out who is visiting my site in an attempt to discover how to bring them back again to consume my wonderful content. My main driver of traffic to this blog was a post on June 14 that I wrote on Facebook asking family and friends to check out my blog. So I went to Referral Traffic under the Traffic Sources tab. I did get most of my referrals from Facebook, but I also got ...
analystmazz.blogspot.com
The Analyst: July 2012
http://analystmazz.blogspot.com/2012_07_01_archive.html
Sunday, July 8, 2012. Making a more strategic analysis. I have probably spent a good four nights looking for substantial case studies for Web analytics tactics used effectively by companies, and I can tell you that there is a lot of garbage out there. There are many trite, unsubstantiated facts and fewer intensive examples that offer much more than shiny marketing. Of its secrets away. Here are before and after views of an Amari landing page:. Notice the sales listings that were added to the modified pag...
terabuckley.blogspot.com
Online Accountablity: Who Goes There? Google Analytics Will Tell You
http://terabuckley.blogspot.com/2012/06/who-goes-there-google-analytics-will.html
Thursday, June 21, 2012. Google Analytics Will Tell You. I installed the Google Analytics tool on my blog earlier this week and so far the data has shown some pretty dismal results - one visitor came to the blog two times and averaged five page views per visit. Do you hear crickets chirping? I do The blogosphere is a big and busy world millions of blogs. How am I going to attract visitors to my blog? Contains hundreds of posts about web analytics and SEO. We have similar. With all of the measurements Goo...
terabuckley.blogspot.com
Online Accountablity: May 2012
http://terabuckley.blogspot.com/2012_05_01_archive.html
Thursday, May 31, 2012. Boing, Boing, Boing. The author of Web Analytics 2.0, Avinash Kaushik, considers the Bounce Rate the sexiest web metric ever. I agree. He says the Bounce Rate measures the phenomenon: “I came, I puked, I left.” In other words, someone came to your site, didn’t like it, and left. You didn’t get even one tiny click! The good news is that Bounce Rate identifies the low-hanging fruit that need to be fixed now. If people are turned off by the page, fix it. A recent. If these techniques...
terabuckley.blogspot.com
Online Accountablity: June 2012
http://terabuckley.blogspot.com/2012_06_01_archive.html
Thursday, June 21, 2012. Google Analytics Will Tell You. I installed the Google Analytics tool on my blog earlier this week and so far the data has shown some pretty dismal results - one visitor came to the blog two times and averaged five page views per visit. Do you hear crickets chirping? I do The blogosphere is a big and busy world millions of blogs. How am I going to attract visitors to my blog? Contains hundreds of posts about web analytics and SEO. We have similar. With all of the measurements Goo...
analystmazz.blogspot.com
The Analyst: Making a more strategic analysis
http://analystmazz.blogspot.com/2012/07/making-more-strategic-analysis.html
Sunday, July 8, 2012. Making a more strategic analysis. I have probably spent a good four nights looking for substantial case studies for Web analytics tactics used effectively by companies, and I can tell you that there is a lot of garbage out there. There are many trite, unsubstantiated facts and fewer intensive examples that offer much more than shiny marketing. Of its secrets away. Here are before and after views of an Amari landing page:. Notice the sales listings that were added to the modified pag...
analystmazz.blogspot.com
The Analyst: Tidying the Web toolbox
http://analystmazz.blogspot.com/2012/06/tidying-web-toolbox.html
Monday, June 4, 2012. Tidying the Web toolbox. I will mention Google Analytics a lot on this blog because it's mentioned a lot in the industry, and it's free, so it's a good place to start in evaluating how well you are speaking to your online audience. But there is more than traditional analytics software out there to measure the impact your content and your efforts are having on the great big world of people out there. You'll have to tag them and can use Google's free URL builder to do that. Is being r...
analystmazz.blogspot.com
The Analyst: Digging deeper
http://analystmazz.blogspot.com/2012/07/digging-deeper.html
Monday, July 2, 2012. Since my last blog entry, I took a few actions to further understand and implement Web analytics on my blog:. I created a filter on a separate profile to remove instances that my home computer viewed the blog from any data from this point onward. I spruced up the site to make it more attractive but also add more opportunities for engagement such as buttons to allow viewers to share my blog posts, subscribe to the blog via e-mail, or subscribe via RSS feed. While you would not want t...
analystmazz.blogspot.com
The Analyst: Facebook vs. Google
http://analystmazz.blogspot.com/2012/06/facebook-vs-google.html
Monday, June 11, 2012. Facebook vs. Google. This seems like a really contentious week for my blog. There was content versus conversation and now it's Facebook versus Google advertising. Both are so easy to use that you could probably turn the sales process into a game for elementary students. I feel like I could purchase advertising on both sites in less than an hour, and I'm not really fast. With Google you also have the option of driving traffic for free. This handy, dandy search engine optimizatio...
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