bencockerell.com
UMass Transit Poster | bencockerell.com
http://www.bencockerell.com/portfolio/umass-transit-poster
Menu "top nav menu" not defined. On 11, Jan 2012 No Comments. In 2007, UMass gave every current and incoming student their own blog address and server space. This campaign aimed to raise awareness and highlight some possible uses for their blog. Provided concept and copy. Notify me of follow-up comments by email. Notify me of new posts by email.
bencockerell.com
EduTour Creator 5000 Widget | bencockerell.com
http://www.bencockerell.com/portfolio/edutour-creator-5000-widget
Menu "top nav menu" not defined. On 01, Feb 2012 No Comments. EduTour Creator 5000 Widget. The EduTour Creator 5000. Widget allowed users to make a video starring themselves and up to four of their friends. In the video, entitled. The Queen, The Matador, a Gondola and a Monkey. The group of friends whisks around the globe, personally experiencing the most. Aspects of some of Explorica’s popular tour destinations. Concept: Ben Cockerell, Rebecca Heidgerd, Matt Moderski, Katie Perez.
bencockerell.com
New Project: Explorica Educational Travel ‘Magazine’ | bencockerell.com
http://www.bencockerell.com/2012/09/07/new-project-explorica-educational-travel-magazine
Menu "top nav menu" not defined. New Project: Explorica Educational Travel ‘Magazine’. On 07, Sep 2012 No Comments. This August, Explorica took a new approach to a brochure–by creating a magazine. In lieu of ‘sell’ pages and ‘product’ pages (tour itineraries), this piece provides articles that position the experiences of travel as the product itself. Interspersed with ads, interviews, infographics and more, this was an exciting new take on a travel catalog. Notify me of follow-up comments by email.
bencockerell.com
Blog | bencockerell.com | Creative concepts, copy & content.
http://www.bencockerell.com/blog
Menu "top nav menu" not defined. New Project: Explorica Educational Travel ‘Magazine’. On 07, Sep 2012 No Comments. This August, Explorica took a new approach to a brochure–by creating a magazine. Of Note: Should Workplaces Curtail E-Mail. On 11, Jan 2012 No Comments. An interesting exchange in the NY Times about Atos, an information technology company that has begun phasing out internal emails among staff. A number of experts debate. The pluses and minuses of this new approach to internal communication.
bencockerell.com
Explorica Travel Magazine | bencockerell.com
http://www.bencockerell.com/portfolio/explorica-travel-magazine
Menu "top nav menu" not defined. On 07, Nov 2012 No Comments. This August, Explorica took a new approach to a brochure–by creating a magazine. In lieu of ‘sell’ pages and ‘product’ pages (tour itineraries), this piece provides articles that position the experiences of travel as the product itself. Interspersed with ads, interviews, infographics and more, this was an exciting new take on a travel catalog. 115 x 9″. Notify me of follow-up comments by email. Notify me of new posts by email.
bencockerell.com
Five Summers Email | bencockerell.com
http://www.bencockerell.com/portfolio/five-summers-email
Menu "top nav menu" not defined. On 06, Jan 2012 No Comments. This email went after new leads and lead conversion and was part of a larger campaign that included direct mail. Created concept and wrote all copy. Notify me of follow-up comments by email. Notify me of new posts by email.
bencockerell.com
10 Rules to Smart Packing Video | bencockerell.com
http://www.bencockerell.com/portfolio/10-rules-to-smart-packing-video
Menu "top nav menu" not defined. On 01, Feb 2012 No Comments. 10 Rules to Smart Packing Video. This informational video shows anyone how to best pack for a trip abroad. Concept and script by Ben Cockerell. Animation by Moosesyrup Studios. Notify me of follow-up comments by email. Notify me of new posts by email.
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About | bencockerell.com
http://www.bencockerell.com/about
Menu "top nav menu" not defined. Hi, I’m Ben. This site is a place for me to show some of my favorite projects, and to talk about copy, content and creative. For the past five years, I’ve been a copywriter then a communications manager. I love to work with great people to create ads, websites, events and more that generate new customers and engage current ones.
bencockerell.com
How to Lead an Educational Tour Video | bencockerell.com
http://www.bencockerell.com/portfolio/how-to-lead-an-educational-tour
Menu "top nav menu" not defined. On 01, Feb 2012 No Comments. How to Lead an Educational Tour Video. This how-to video walks teachers through the process of creating, customizing and leading an educational tour abroad. Concept: Ben Cockerell and Rebecca Heidgerd. Animation and Audio: Moosesyrup Studios. Notify me of follow-up comments by email. Notify me of new posts by email.
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Snapshots of a Day on Tour Video | bencockerell.com
http://www.bencockerell.com/portfolio/snapshots-of-a-day-on-tour
Menu "top nav menu" not defined. On 01, Feb 2012 No Comments. Snapshots of a Day on Tour Video. Concept: Ben Cockerell and Rebecca Heidgerd. Animation and Audio: Moosesyrup Studios. Notify me of follow-up comments by email. Notify me of new posts by email.