legal.stackpolepartners.com

Stackpole & Partners | Legal Marketing Portfolio

We offer a wide range of legal marketing solutions, from branding and marketing strategy, to print ads, brochure development, and web design. To learn more about Stackpole, visit our main website. BRANDING and REPOSITIONING CAMPAIGNS. Branding campaign using print ads. NUTTER MCCLENNEN and FISH. Branding campaign using print ads. Logo, tagline, collateral, stationery, and print ads. Repositioning campaign using print ads. Positioning strategy and communications plan using print ads. New law firm web desi...

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Stackpole & Partners | Legal Marketing Portfolio | legal.stackpolepartners.com Reviews

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We offer a wide range of legal marketing solutions, from branding and marketing strategy, to print ads, brochure development, and web design. To learn more about Stackpole, visit our main website. BRANDING and REPOSITIONING CAMPAIGNS. Branding campaign using print ads. NUTTER MCCLENNEN and FISH. Branding campaign using print ads. Logo, tagline, collateral, stationery, and print ads. Repositioning campaign using print ads. Positioning strategy and communications plan using print ads. New law firm web desi...

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1 case studies

2 holland and knight

3 riker danzig

4 lexis nexis

5 doar

6 matthew bender

7 beacon recovery group

8 shepard's

9 rudman winchell

10 product launches

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Stackpole & Partners | Legal Marketing Portfolio | legal.stackpolepartners.com Reviews

https://legal.stackpolepartners.com

We offer a wide range of legal marketing solutions, from branding and marketing strategy, to print ads, brochure development, and web design. To learn more about Stackpole, visit our main website. BRANDING and REPOSITIONING CAMPAIGNS. Branding campaign using print ads. NUTTER MCCLENNEN and FISH. Branding campaign using print ads. Logo, tagline, collateral, stationery, and print ads. Repositioning campaign using print ads. Positioning strategy and communications plan using print ads. New law firm web desi...

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legal.stackpolepartners.com

1

Stackpole & Partners | Legal Marketing Portfolio

http://legal.stackpolepartners.com/casestudy_ln_reposition.html

Following a series of mergers and acquisitions, Lexis Nexis emerged as one of two leading legal information providers. Although their core offering remained Lexis Nexis electronic news and caselaw, it was now necessary to educate the market about the other familiar legal products and services now offered under the Lexis umbrella brand. To address the key barrier to sale, the creative directly challenged readers to look more closely at Lexis. They now offered more products and services than ever befor...

2

Stackpole & Partners | Legal Marketing Portfolio

http://legal.stackpolepartners.com/casestudy_lo_dm.html

LexisONE, a division of LexisNexis, launched in July of 2000. Their objective is to build an online community of small-firm attorneys the fastest growing market segment by offering them useful tools, services and information. This, in turn, would strengthen their relationship with LexisNexis, a company this audience feels delivers excellent information, but packaged and priced out of their reach.

3

Stackpole & Partners | Legal Marketing Portfolio

http://legal.stackpolepartners.com/casestudy_shepard_brand.html

Shepards, a pioneer in legal research, has been the most trusted name in its market niche (cite validation) for over 100 years. Although competitors have come and gone throughout the years, in 1998 the most recognizable publishing name in the industry initiated a competitive launch that was well executed and well funded (rough competitive analysis showed Shepards was being outspent by 2 to 1).

4

Stackpole & Partners | Legal Marketing Portfolio

http://legal.stackpolepartners.com/casestudy_brg_identity.html

Beacon Recovery Group, known at the time as US Benefit and Risk Management, came to us for a new name and identity. They are specialists in pursuing subrogation in any type of injury-related claim, and therefore target third party administrators and self-funded health plans in their communications.

5

Stackpole & Partners | Legal Marketing Portfolio

http://legal.stackpolepartners.com/casestudy_ln_ads.html

LexisONE was designed to deliver small-firm attorneys the practice tools, services and information they need to manage their offices. And as a division of LexisNexis, one of the leading providers of legal information services, members know they,re getting reliable information. The challenge was to create an acquisition-oriented print ad campaign that would generate registrations from among those prospects who have not used LexisNexis online research in the past.

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Stackpole & Partners | Legal Marketing Portfolio

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