contentoptimizationexpert.com
Copywriting: letting clients dilute and negate a good creative idea | Content Optimization Expert
http://www.contentoptimizationexpert.com/17/using-or-losing-a-good-idea
Using…or losing a good idea. Jul 17, 2013. Musings about Content Writing. To all you copywriters out there – this one’s for you! Dedication to your client and determination to finish the job is admirable. But you have to ask yourself how far you’re willing to compromise your professional integrity. Create a job progress sheet with quality checks. I didn’t here! Starting with good intentions. Brainstorming for the right ‘trigger’. The next step was to find an interesting analogy/story line that could work...
contentoptimizationexpert.com
Senior English copywriter Mike Druttman about buying cheap | Content Optimization Expert
http://www.contentoptimizationexpert.com/12/expensive-is-cheap-and-cheap-is-expensive
Expensive is cheap and cheap is expensive. Jan 12, 2014. Work pressure has its own penalties. As a copywriter you try to align with your client’s interests as much as you can – including the budgetary restrictions. But sometimes those restrictions are too much – preventing you from doing quality work. That’s the time to decline taking the job. So what did I get for the $250 that I agreed to pay the programmer? In your own management time? In your peace of mind and equilibrium? PS I just realized that I w...
contentoptimizationexpert.com
“A corporate profile doesn’t need to be interesting!” | Content Optimization Expert
http://www.contentoptimizationexpert.com/24/i-dont-need-my-corporate-profile-to-be-interesting
8220;A corporate profile doesn’t need to be interesting! Feb 24, 2014. Embrace the preparation of the Corporate Profile as one of the most important jobs you’ll do. A fascinating ‘top-down’ view of what the company is all about – with engaging and interesting copy – is a winner! If you can’t get a commitment from the top managers to do this kind of work, don’t get involved. His evaluation of how his potential readers would review his publication or just his own limited and narrow experience? Well, I have...
contentoptimizationexpert.com
Web site developers – Local or India-based? | Content Optimization Expert
http://www.contentoptimizationexpert.com/18/web-site-developers-local-or-india-based
Web site developers – Local or India-based? Dec 18, 2014. If you work in the USA, the UK, other countries or in Israel as I do, there’s always the temptation to work with website developers who offer you a much lower price than others. Let’s say $1500 for building a 12-page site instead of $2500. So where’s the catch (because there always IS one)? Most often these days there are two tracks that you probably don’t know about:. Working with a distant crew? Your email address will not be published. 8220;A c...
contentoptimizationexpert.com
Mike Druttman says 'Watch out when you trade links' | Content Optimization Expert
http://www.contentoptimizationexpert.com/05/watch-out-when-you-trade-links
Watch out when you trade links. Apr 5, 2012. There’s a lot of ‘dirty business’ surrounding websites and some of it concerns trading links. You’d think that it would be a simple affair: I put a link to you on my website and you put a link to me on your website. But it doesn’t work out that way. I’d like to give you an example from recent experience. All names and link names have been changed). Hol-Prop’s conditions for personal website linking. If you have a personal website and would like us to include a...
contentoptimizationexpert.com
English copywriter Mike Druttman questions the value of e-newsletters | Content Optimization Expert
http://www.contentoptimizationexpert.com/11/company-newsletters-a-clash-of-agendas
Company newsletters – a clash of agendas? Jan 7, 2015. What drives a successful online newsletter? The sponsor’s choices or the reader’s interests? For the people producing these newsletters, it’s often a dilemma. Do the work that the client wants and get a boring outcome? Or do the work that you believe is needed and spend twice the time convincing the client? The sponsor’s agenda. In simple terms, this can be described as “ We pay the bills so do what we want. The producer’s agenda. In simple terms, th...
contentoptimizationexpert.com
Website developers – the annoying things | Content Optimization Expert
http://www.contentoptimizationexpert.com/02/website-developers-the-annoying-things
Website developers – the annoying things. May 2, 2015. We’re all looking for webmasters and programmers who think one step ahead, so that we don’t have to for them. They’re hard to find. Here’s a checklist of what’s important. Let me start with the positive. A few website developers (programmers) are really good and if you have one of these, hang onto them! Annoying things that developers do (actually, don’t do). They don’t think ahead. They don’t investigate. They don’t double-check. Part of the job in ...
contentoptimizationexpert.com
2015 February | Content Optimization Expert
http://www.contentoptimizationexpert.com/2015/02
Beware the mechanical translators! Feb 18, 2015. There’s no getting away from the fact that the translation of marketing texts needs to be done by copywriters and not translators. They’re in the business of ‘concepts’ and the good ones also stay loyal to the original intention of the piece. Powerpoint is great but often misunderstood. We write – but can we make a good impact? Odd headlines that I found (enjoy! Website developers – the annoying things. Beware the mechanical translators!
londonendo.co.uk
Dr Tony Druttman: endodontics, root canal specialist London UK
http://londonendo.co.uk/londonendo-credits.php
NTHONY C S D. RUTTMAN M.Sc. B.Sc. B.Ch.D. Copywriting and Optimization - Mike Druttman. Design and Art Direction - Guy Nawy, Castronawy. Site Building and Programming - Natanel Yakir, reVision.