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What is Retargeting? Search Vs Site, Behavioral Or Contextual? | Answers
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Programmatic Mind Issue 11 Sep 16, 2016. The Polls are Closed: Video Wins! VIDEO KILLED THE RADIO Star." Yes, it's a moderately cheesy song one that (sorry) you're probably now singing in your head. Programmatic Mind Issue 11 Oct 6, 2016. Bridging Online and Offline to Drive Sales this Holiday Season. THIS TIME OF YEAR, DEPARTment stores, discount retailers, big box, and high end stores are all busy finalizing their plans to capitalize on the upcoming holiday shopping season. Amnet The Amnet team members...
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An Interview With Mashable's Stacy Martinet | Digital Advertising News
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Oct 26, 2015. One way to stay up-to-date with emerging digital media trends is to cater to the Digital Generation aka today's new media enthusiasts and super-sharers. As CMO of Mashable, Stacy Martinet regards just about every innovation as a potential opportunity to better engage Mashable's community. Mashable's design feels more like Pinterest than the New York Times or Buzzfeed. What's the thinking behind it? Mashable is quite successful with native advertising. What's the future of it? Mashable has l...
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CMO Interviews | Digital Advertising News | The Programmatic Mind
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October 26, 2015. An Interview With Mashables Stacy Martinet. One way to stay up-to-date with emerging digital media trends is to cater to the Digital Generation aka today's new media enthusiasts and super-sharers. As CMO of Mashable, Stacy Martinet regards just about every innovation as a potential opportunity to better engage Mashable's community. October 26, 2015. An Interview With Tatchas Ryder Meehan. October 26, 2015. An Interview With Mashables Stacy Martinet. March 4, 2015. March 3, 2015. Making ...
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Survey Monkey Case Study | Programmatic Advertising via RTB | Rubicon Project
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Exceeds CPA goal by 20%. Working closely with its agency 3Q Digital and Rubicon Project, the online survey giant launched its first acquisition campaign and enjoyed dramatic results: the display ad campaign exceeded SurveyMonkey’s cost-per-action (CPA) goal by 20%. CPA decrease over the length of the campaign. Conversions in the first 24 hours. Success comes from helping marketing professionals make better decisions. Through its premium suite of research solutions, marketers can do just that. Acquisition...
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Retargeting, Programmatic & RTB | Digital Advertising Advice for CMOs | Whitepapers
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The Retailers Programmatic Coupon Book. State of the Industry: Q2 2015 Brand Lift Off. The Programmatic 101 Textbook. How-To Talk Intelligently About Programmatic Branding. The Laundry List: How CPG Brands Can Create Spotless Programmatic Campaigns. Marketing Attribution for the Masses. State Of The Industry Retargeting Report, Q2 2014. Data, Technology and the Future of Audience Engagement. The Facebook Exchange Handbook. View-Through Attribution Exposed: What ‘Last Touch’ isn’t telling you. Sep 21, 2015.
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LEGO Retargeting Case Study | Programmatic Advertising via RTB | Rubicon Project
http://buyercloud.rubiconproject.com/content/results/lego
S $5 CPA on Facebook Exchange. LEGO Brand Retail partnered with Rubicon Project to become one of the first major brands to market through Facebook Exchange (FBX) News Feed ads. The results? They achieved a $5 Cost Per Acquisition (CPA) and exceeded all goals on order size. Conversions in the first 5 days. Photo views, comments, shares and likes. More Bricks for Everyone. LEGO Brand Retail became an early tester on Facebook News Feed with the main goal of learning whether FBX could help them attract new c...
