thegoodconcepts.com
Good Concepts: Cause Consumer Outlook 2010
http://www.thegoodconcepts.com/2010/04/cause-consumer-outlook-2010.html
Friday, April 23, 2010. Cause Consumer Outlook 2010. Iconoculture has released a consumer outlook on cause for 2010. It reflects the growing maturity. Of the cause marketing discipline and in turn the growing savvyness of consumers. In short, just "doing something" isn't enough. Real commitment, transparency and trackability, and localization are the emerging trends. View or download the full one-pager. Posted by Brian Powell. March 2, 2011 at 5:11 PM. Subscribe to: Post Comments (Atom). How to Get Conne...
thegoodconcepts.com
Good Concepts: January 2011
http://www.thegoodconcepts.com/2011_01_01_archive.html
Tuesday, January 25, 2011. Seeking Good People Doing Good Work. Re you ready to use your skills and experience to make a real difference? In both a brand's performance and the world around us? Our agency is looking for key talent in account management and creative to join our. Team in Dallas, Central Coast CA, and NYC. And our work has been profiled twice in. The New York Times:. Check-in For Charity presented by Microsoft and PayPal. Http:/ www.StudioGood.com. Igital, social media and promotions experie...
thegoodconcepts.com
Good Concepts: May 2009
http://www.thegoodconcepts.com/2009_05_01_archive.html
Friday, May 8, 2009. Disney World Magical But Could Be More Meaningful. There's been enough written and said about the Disney World experience and the Disney brand in general that I won't rehash here. Needless to say, the company may have it's ups and downs, but there are few rivals from a brand strength and emotional resonance standpoint. It's consistently ranked a. A consultancy and leadership practice that lets attendees "e. So I offer in no particular order:. 1 Relocate Smoking areas. We're no health...
thegoodconcepts.com
Good Concepts: March 2009
http://www.thegoodconcepts.com/2009_03_01_archive.html
Monday, March 23, 2009. What does "Social Media For Social Good" Mean? I nteresting dialogue about the difference between use of social media for charity fundraising vs. social media for deeper engagement and social change started by Beth Kanter on her blog ". How Non-Profits Can Use Social Media. After her panel discussion at SXSW (South by Southwest) last week in Austin. Here's my take that I posted in response:. Posted by Brian Powell. Thursday, March 5, 2009. One click can feed 140 Hungry Kids. I'm a...
thegoodconcepts.com
Good Concepts: Going from Org to Brand
http://www.thegoodconcepts.com/2010/03/going-from-org-to-brand.html
Tuesday, March 2, 2010. Going from Org to Brand. Wearing multiple hats (ad agency exec, cause marketing consultant, soccer dad) I was honored to guest speak at the national conference of a youth and sports non-profit last week, the. US Youth Soccer Association. Here’s the synopsis provided to conference attendees:. Going from Org to Brand. How to articulate and activate. What does your organization really stand for? Do you struggle getting your message out? Posted by Brian Powell. View my complete profile.
thegoodconcepts.com
Good Concepts: January 2010
http://www.thegoodconcepts.com/2010_01_01_archive.html
Sunday, January 24, 2010. Shift: Business Good to Good Business. Http:/ www.flickr.com/photos/bud caddell/. CC BY 2.0. Cause marketing must continue to evolve, and in 2010 that will include a significant shift in what's deemed good enough. And guess what, with increased transparency requirements, it means consumers aren't passively smiling at what you do but actively engaged to vet it's merits and talk to others about it. The opportunity of course is to empower and amplify these citizen consumers wit...
thegoodconcepts.com
Good Concepts: Seeking Good People Doing Good Work
http://www.thegoodconcepts.com/2011/01/seeking-good-people-doing-good-work.html
Tuesday, January 25, 2011. Seeking Good People Doing Good Work. Re you ready to use your skills and experience to make a real difference? In both a brand's performance and the world around us? Our agency is looking for key talent in account management and creative to join our. Team in Dallas, Central Coast CA, and NYC. And our work has been profiled twice in. The New York Times:. Check-in For Charity presented by Microsoft and PayPal. Http:/ www.StudioGood.com. Igital, social media and promotions experie...
thegoodconcepts.com
Good Concepts: June 2009
http://www.thegoodconcepts.com/2009_06_01_archive.html
Wednesday, June 24, 2009. Done right, doing what's right always turns out right. My AdAge cause marketing article and twitterati that helped promote it. I recently had the honor of writing an article for the advertising and marketing industries' leading publication, AdAge. In. A Pause to Reflect on Cause Marketing. If you haven't already, you can read the article on the AdAge website. Lee Fox ( @koodooz. Gennefer Snowfield ( @gennefer. Joey Leslie ( @jleslie. Steve Drake ( @causeaholic. And many more....
thegoodconcepts.com
Good Concepts: August 2009
http://www.thegoodconcepts.com/2009_08_01_archive.html
Wednesday, August 26, 2009. New Balance and Komen for the Cure: Running to win. With New Balance and Susan G. Komen for the Cure celebrating 20 years of running towards the same goal, a world without breast cancer, I interviewed New Balance Brand Marketer Chris Mann on the brand and the use of cause marketing to both differentiate and make a difference. 3 While those of us that closely follow cause marketing know that in a down economy it can actually prove even more impactful, I'm curious if there was a...
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