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Journal of Brand Management - The importance of corporate brand personality traits to a successful 21st century business
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Jump to main content. Journal of Brand Management. 74–81. doi:10.1057/palgrave.bm.2550055. The importance of corporate brand personality traits to a successful 21st century business. Correspondence: Kevin Lane Keller, Professor of Marketing, Tuck School of Business, Dartmouth College, Hall Hanover, NH 03755, USA Tel: 1603 646 0393 E-mail: kevin.keller@dartmouth.edu. And co-authored with Philip Kotler the textbook Marketing Management. Received 22 April 2006; Revised 22 April 2006. As markets continue to ...