blog.juuso.me

I told Juuso!

Friday, December 21, 2012. It started a few years back, when digital marketers noticed that the things they put online don't go away when the ads stop running on tv. They noticed that most of their microsites and little gimmicks were born to die. The sites a had a finite lifespan of just a month or two - or lived on as zombies in the void of the internet with no more advertising to fuel traffic to them. This was very stupid. Started to talk about things that were born to live, not to die. Just surviving ...

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I told Juuso! | blog.juuso.me Reviews

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Friday, December 21, 2012. It started a few years back, when digital marketers noticed that the things they put online don't go away when the ads stop running on tv. They noticed that most of their microsites and little gimmicks were born to die. The sites a had a finite lifespan of just a month or two - or lived on as zombies in the void of the internet with no more advertising to fuel traffic to them. This was very stupid. Started to talk about things that were born to live, not to die. Just surviving ...

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1 i told juuso

2 born to kill

3 so the digirati

4 so problem solved

5 posted by

6 juuso myllyrinne

7 1 comment

8 email this

9 blogthis

10 share to twitter

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i told juuso,born to kill,so the digirati,so problem solved,posted by,juuso myllyrinne,1 comment,email this,blogthis,share to twitter,share to facebook,share to pinterest,1 discovery phase,2 strategy write ups,3 creative write ups,and that's it,good luck

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I told Juuso! | blog.juuso.me Reviews

https://blog.juuso.me

Friday, December 21, 2012. It started a few years back, when digital marketers noticed that the things they put online don't go away when the ads stop running on tv. They noticed that most of their microsites and little gimmicks were born to die. The sites a had a finite lifespan of just a month or two - or lived on as zombies in the void of the internet with no more advertising to fuel traffic to them. This was very stupid. Started to talk about things that were born to live, not to die. Just surviving ...

INTERNAL PAGES

blog.juuso.me

1

I told Juuso!: April 2011

http://blog.juuso.me/2011_04_01_archive.html

Tuesday, April 19, 2011. 5 reasons why TV is a better marketing tool than Social Media. 1 TV performs consistently, Social Media is erratic. 2 TV is pre-testable, Social Media needs optimization. Sony retweeted the PS3 jailbreak code. 3 TV is low risk, Social Media is volatile. The risk of screwing up in social media is ever present. You could end up, for example, saying something insulting to your target audience. Or aiding sensitive information getting out. 2010 Superbowl ad twitter conversation volumes.

2

I told Juuso!: April 2012

http://blog.juuso.me/2012_04_01_archive.html

Saturday, April 14, 2012. Nokia has taken one whopping beating after each other. Lately. Thus making the stock price and credit rating laughable. At best. The superficial reason is simple - Nokia's phones aren't good enough. Nokia has not had a game-changing hit device since. well. the N95. I'm talking about a device that redefines the market. Years later, it's still. A comparable feature set from a hardware perspective. Nokia won the race to build a true convergent mobile computer. Was the decision that...

3

I told Juuso!: May 2011

http://blog.juuso.me/2011_05_01_archive.html

Friday, May 13, 2011. Death to Digital Strategy, long live Creative Planning. I don't believe this is true. It is more important to define new tasks than new skills in an integrated analogue / digital world. I'd rather have mediocre people fulfilling smart tasks, than smart people fulfilling mediocre tasks. Let me give you an example:. Stereotypically a digital strategist would pick the one with higher traffic and a brand planner would pick the one that is a closer match with the brand manifesto. Being c...

4

I told Juuso!: The iceberg is melting

http://blog.juuso.me/2012/12/the-iceberg-is-melting.html

Wednesday, December 5, 2012. The iceberg is melting. Advertising agencies aren't paid as much as they've been paid in the past. One could easily blame the economy. Perhaps the clients are just tightening the belt. Maybe it's something that is just temporary and as soon as the numbers look better, the billings go up as well. I don't think so. But that was then. Now you can test and react quicker. You can reach customers directly with social media. The magic and mysticism of making ads has disappea...Digit...

5

I told Juuso!: July 2011

http://blog.juuso.me/2011_07_01_archive.html

Thursday, July 28, 2011. QR codes in ads are stupid. Which one of these are you more likely to navigate to: the QR code or the human readable URL? Just use common sense and think of someone walking down the street, seeing an interesting offer, taking out their phone, finding or downloading the QR-reader, aligning the image perfectly, snapping the pic and navigating to a campaign website. How likely do you think this is? Why it's not a good idea to use QR-codes in advertising:. Want to use it in a campaig...

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danielgoodall.com

Strategy | ALL THAT IS GOOD

https://danielgoodall.com/tag/strategy

ALL THAT IS GOOD. Random thoughts of varying quality. The bit about me. Giving your Social Content “LEGS”. Renowned ‘social media guru’ Gary Vaynerchuk. Has released a book called Jab, Jab, Jab, Hook. I agree with his principles, I just think the analogy is too aggressive, and doesn’t really expand on what the jabs and hooks should be. So I worked on my own version, which I called:. 8220;Giving your social content LEGS (Listen, Engage, Give, Sell). Then, and only then). The POSSE media model. And the sli...

danielgoodall.com

#strategy | ALL THAT IS GOOD

https://danielgoodall.com/category/strategy-2

ALL THAT IS GOOD. Random thoughts of varying quality. The bit about me. Giving your Social Content “LEGS”. Renowned ‘social media guru’ Gary Vaynerchuk. Has released a book called Jab, Jab, Jab, Hook. I agree with his principles, I just think the analogy is too aggressive, and doesn’t really expand on what the jabs and hooks should be. So I worked on my own version, which I called:. 8220;Giving your social content LEGS (Listen, Engage, Give, Sell). Then, and only then). 8230; only low interest thinking&#...

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I told Juuso!

Friday, December 21, 2012. It started a few years back, when digital marketers noticed that the things they put online don't go away when the ads stop running on tv. They noticed that most of their microsites and little gimmicks were born to die. The sites a had a finite lifespan of just a month or two - or lived on as zombies in the void of the internet with no more advertising to fuel traffic to them. This was very stupid. Started to talk about things that were born to live, not to die. Just surviving ...

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