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Brand Intelligence through Social Engagement Analysis

Friday, May 10, 2013. Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand's Social Engagement. This morning our client and partner, TVB. Issued a press release. Tuesday, April 16, 2013. Social Media “Engagement” is a Means to an End. Social media “engagement” gets you halfway, its what you do next that matters. Posted by Brent Gaynor. Wednesday, April 10, 2013. Forrester Recognizes Social Affinity Market. You can read the introduction here. Posted by Brent Gaynor. Here is a be...

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Brand Intelligence through Social Engagement Analysis | blog.colligent.com Reviews

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Friday, May 10, 2013. Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand's Social Engagement. This morning our client and partner, TVB. Issued a press release. Tuesday, April 16, 2013. Social Media “Engagement” is a Means to an End. Social media “engagement” gets you halfway, its what you do next that matters. Posted by Brent Gaynor. Wednesday, April 10, 2013. Forrester Recognizes Social Affinity Market. You can read the introduction here. Posted by Brent Gaynor. Here is a be...

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Brand Intelligence through Social Engagement Analysis | blog.colligent.com Reviews

https://blog.colligent.com

Friday, May 10, 2013. Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand's Social Engagement. This morning our client and partner, TVB. Issued a press release. Tuesday, April 16, 2013. Social Media “Engagement” is a Means to an End. Social media “engagement” gets you halfway, its what you do next that matters. Posted by Brent Gaynor. Wednesday, April 10, 2013. Forrester Recognizes Social Affinity Market. You can read the introduction here. Posted by Brent Gaynor. Here is a be...

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blog.colligent.com

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Brand Intelligence through Social Engagement Analysis: April 2013

http://blog.colligent.com/2013_04_01_archive.html

Tuesday, April 16, 2013. Social Media “Engagement” is a Means to an End. Social media “engagement” gets you halfway, its what you do next that matters. Posted by Brent Gaynor. Wednesday, April 10, 2013. Forrester Recognizes Social Affinity Market. At SXSW, Nate Elliot announced the notion of the "database of affinity" as the evolution of the "database of intent" and harnessing affinities holds huge opportunties for brands. You can read the introduction here. Posted by Brent Gaynor.

2

Brand Intelligence through Social Engagement Analysis: Forrester Recognizes Social Affinity Market

http://blog.colligent.com/2013/04/forrester-recognizes-social-affinity.html

Wednesday, April 10, 2013. Forrester Recognizes Social Affinity Market. At SXSW, Nate Elliot announced the notion of the "database of affinity" as the evolution of the "database of intent" and harnessing affinities holds huge opportunties for brands. Nate's presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP's thinking and in some cases as much as 5 years ahead. You can read the introduction here. Posted by Brent Gaynor.

3

Brand Intelligence through Social Engagement Analysis: September 2011

http://blog.colligent.com/2011_09_01_archive.html

Friday, September 23, 2011. Colligent is already proving in the marketplace the power of understanding and leveraging strong mutual engagement between two entities. But we are taking it one step further by using our aggregated social media data to help politicians and issue-based organizations understand where the real emotional engagement is among the voting public. And Newt Gingrich may have a lot of fans and followers, but on closer look, they may not be worth very much to him when it comes to electio...

4

Brand Intelligence through Social Engagement Analysis: February 2012

http://blog.colligent.com/2012_02_01_archive.html

Thursday, February 2, 2012. Politics Heats Up: Using Social Media Data To Look At The Republican Presidential Candidates. Since we started looking at the political and causes space in the middle of last year, we've been waiting for the time when we could start applying our data to hot political races. So we were excited this year when we got the chance to take a look at Newt Gingrich for the Huffington Post. And then at Rick Santorum for the blog Big Think. Read the full Huffington Post.

5

Brand Intelligence through Social Engagement Analysis: Social Media Analytics: Market Segmentation in the New World.

http://blog.colligent.com/2013/03/social-media-analytics-market.html

Tuesday, March 19, 2013. Social Media Analytics: Market Segmentation in the New World. Market Segmentation, even to many marketers, is a fuzzy concept that is recognized as difficult and time consuming. The thought of market segmentation conjuors up thoughts lengthy surveys, followed by an even longer analysis. Coupled with the fear of being late to market, it is little wonder why marketers struggle to properly segment their consumers. New World: Lifestyle segmentation with social media. We all know that...

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Brand Intelligence through Social Engagement Analysis

Friday, May 10, 2013. Colligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand's Social Engagement. This morning our client and partner, TVB. Issued a press release. Tuesday, April 16, 2013. Social Media “Engagement” is a Means to an End. Social media “engagement” gets you halfway, its what you do next that matters. Posted by Brent Gaynor. Wednesday, April 10, 2013. Forrester Recognizes Social Affinity Market. You can read the introduction here. Posted by Brent Gaynor. Here is a be...

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