culturaltraction.com
Apple vs Samsung: Frenemies at the Gate | Cultural Traction
http://culturaltraction.com/case-studies/apple-vs-samsung-frenemies-at-the-gate
Life At Added Value. We use cookies to ensure that we give you the best experience on the Cultural Traction website. If you continue without changing your settings. we'll assume that you are happy to receive. All cookies. However, if you would prefer to not receive them, you can change your. Preferences at any time in your browser settings. What is Cultural Traction? What is Cultural Traction? Is the Next Big Thing already here? Download full study (pdf). Apple vs Samsung: Frenemies at the Gate. In 2012,...
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Added Value | Unilever
http://added-value.com/casestudy/unilever
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Unilever’s commitment to sustainability. Unilever’s famous tea brands, Lipton and PG Tips, are already well-loved and respected all over the world. But the company also wanted tea drinkers to appreciate the environmentally sensitive way in which Lipton and PG Tips are made. Added Value Fact Sheet.
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Added Value | McDonald’s
http://added-value.com/casestudy/mcdonalds
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Mobilising a fast food giant against a changing culture. McDonald’s is a big ship with a lot of momentum and loved by many for their original, iconic products. But with culture constantly shifting, how can McDonald’s keep up with the cultural conversation whilst remaining true to its brand identity? Added Value Fact Sheet.
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Added Value | Casestudy
http://added-value.com/casestudy
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Checking-in to a rich database of knowledge. Re-steering an Automotive Icon. Helping marketers become better storytellers. How to turn a local beer into a global brand. How to milk growth opportunities in dairy. How do you release the genie from the bottle? Infusing iconic Americana with Latin flavour (and positioning). Building brand equity for France’s favourite fromage.
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Added Value | What does Corporate & Social Responsibility mean to us?
http://added-value.com/our-responsibilities
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. What does Corporate and Social Responsibility mean to us? We believe it’s about understanding how we can balance the economic, social and environmental impact of the things we do and the decisions we make. Click the images on the right to find out more on our Facebook page. Https:/ www.facebook.com/media/set/? Https:/ www.facebook.com/media/set/? We’re looking at our carbon ...
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Added Value | Land Rover
http://added-value.com/casestudy/land-rover
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Re-steering an Automotive Icon. Land Rover, an iconic British brand which had shaped and defined the SUV category, found itself challenged by a rapidly changing, fiercely competitive marketplace. We partnered with Land Rover to create an all-encompassing brand positioning and strategy that would define the Land Rover global Masterbrand. Added Value Fact Sheet.
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Added Value | Career Education Corporation (CEC)
http://added-value.com/casestudy/career-education-corporation-cec
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Career Education Corporation (CEC). Grading the changing attitudes of the student population. A college education is a ticket to The American Dream. With almost 40% of it students attending web-based virtual campuses, Career Education Corporation (CEC) stands at the heart of a revolution in making higher education accessible to a diverse set of people. Added Value Fact Sheet.
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Added Value | Martell
http://added-value.com/casestudy/martell
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. Activating a new product for a key target segment. Cognac brand Martell asked us to help understand the opportunities for its product among different ethnicities within the US. A clear activation plan, plus targeted ideas to inspire the launch campaign and roll-out. Added Value Fact Sheet.
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Added Value | Aéroports de Paris
http://added-value.com/casestudy/aeroports-de-paris
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. A positioning that takes flight. Aéroports de Paris was fragmented into more than 10 terminals that were managed as independent business units. As a result, it was struggling to provide a consistent experience for its passengers. Added Value Fact Sheet.
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Added Value | We come from all walks of life
http://added-value.com/life-at-addedvalue
This site requires the use of cookies. To deactivate please change your browser settings. Life At Added Value. Life At Added Value. We come from all walks of life. Client side marketers, engineers, designers, accountants, art historians, psychologists, anthropologists and even comic book experts. Check out our stories. I can be myself at work. Everyday. Creativity runs through everything we do and are. What gets me out of bed in the morning? We embrace the technologies that are changing our world.
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