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Adventures In Mobile - Thoughts on the UK mobile market. Written by Andrew Arnison

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? The Hope in Dogs. July 24, 2013. The Hope in Dogs What are we to make of O2’s new Be More Dog campaign? A common view seems to be it’s all about having some fun with mobile network communication; comic relief from EE’s carpet bombing messages around speed and 4G. It doesn’t hurt that the video content of cats acting like dogs […]. Consumer friendly mobile data pricing. June 4, 2013. Vodafone’s problems with Yoda. There was...

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Adventures In Mobile - Thoughts on the UK mobile market. Written by Andrew Arnison | adventuresinmobile.com Reviews

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Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? The Hope in Dogs. July 24, 2013. The Hope in Dogs What are we to make of O2’s new Be More Dog campaign? A common view seems to be it’s all about having some fun with mobile network communication; comic relief from EE’s carpet bombing messages around speed and 4G. It doesn’t hurt that the video content of cats acting like dogs […]. Consumer friendly mobile data pricing. June 4, 2013. Vodafone’s problems with Yoda. There was...

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Adventures In Mobile - Thoughts on the UK mobile market. Written by Andrew Arnison | adventuresinmobile.com Reviews

https://adventuresinmobile.com

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? The Hope in Dogs. July 24, 2013. The Hope in Dogs What are we to make of O2’s new Be More Dog campaign? A common view seems to be it’s all about having some fun with mobile network communication; comic relief from EE’s carpet bombing messages around speed and 4G. It doesn’t hurt that the video content of cats acting like dogs […]. Consumer friendly mobile data pricing. June 4, 2013. Vodafone’s problems with Yoda. There was...

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adventuresinmobile.com

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Vodafone's problems with Yoda - Adventures In Mobile

http://adventuresinmobile.com/vodafones-problems-with-yoda

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? Vodafone’s problems with Yoda. May 10, 2013. Vodafone’s problems with Yoda. The job of a brand is to communicate core company values to consumers in such a way that consumers perceive these values to be both desirable and authentic. Brand matters for mobile operators. As mobile connectivity services become more commoditised in the eyes of consumers, the mobile operator brand has to do more of the heavy lifting in terms...

2

Extreme Pricing - Adventures In Mobile

http://adventuresinmobile.com/extreme-pricing

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? May 1, 2013. There was an interesting piece in The Telegraph last week. Regarding EE’s latest financial results. EE’s Chief Financial Officer, Neil Milson, discussed the drag on EE’s revenue caused by UK and EU pricing regulations, and how this required the company to seek higher revenues from their customers to compensate. France Telecom’s 5 year share price performance. EE are trying hard to win connections at both ends ...

3

Strategy Archives - Adventures In Mobile

http://adventuresinmobile.com/category/strategy

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? BlackBerry Q10: Does anyone really want a smartphone with a keyboard? February 6, 2013. Segmenting the UK tablet market. November 7, 2012. Realising the potential of The Internet of Things. October 10, 2012. The industry association for the GSM ecosystem, the GSMA, held a “Connected Living” summit in Sweden last week. Connected Living is GSMA’s market development initiative aimed at unlocking the pote...

4

Thoughts on O2 Refresh - Adventures In Mobile

http://adventuresinmobile.com/thoughts-on-o2-refresh

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? Thoughts on O2 Refresh. April 23, 2013. O2 recently launched their new Refresh tariff plans. An innovative approach of separating customer tariffs into two components – a device financing component and a service plan component. O2 then bolts this device financing arrangement to a recurring 30 day SIM Only tariff to provide the connectivity service component of the package. It’s also a great innovation for UK mobile custome...

5

Brand Wars: Why the mobile networks are smart to stick with BlackBerry and why Windows Phone can't win - Adventures In Mobile

http://adventuresinmobile.com/brand-wars-why-the-mobile-networks-are-smart-to-stick-with-blackberry-and-why-windows-phone-cant-win

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? Brand Wars: Why the mobile networks are smart to stick with BlackBerry and why Windows Phone can’t win. January 25, 2013. Indeed some pundits argue that these challengers need not bother as there is no room for a third platform. In the smartphone market. For the network operators, they need to make a careful choice about which challenger platform(s) they stock and promote to their customers. Drilling into this decision, mo...

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Adventures In Mobile - Thoughts on the UK mobile market. Written by Andrew Arnison

Thoughts on the UK mobile market. Written by Andrew Arnison. What’s all this then? The Hope in Dogs. July 24, 2013. The Hope in Dogs What are we to make of O2’s new Be More Dog campaign? A common view seems to be it’s all about having some fun with mobile network communication; comic relief from EE’s carpet bombing messages around speed and 4G. It doesn’t hurt that the video content of cats acting like dogs […]. Consumer friendly mobile data pricing. June 4, 2013. Vodafone’s problems with Yoda. There was...

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